You can’t drive between San Antonio and Houston without encountering the visual picture of a brown and white extremely happy beaver with a beautiful set of white teeth and a red cap. Yep, that’s Buc-ees. Buc-ees’ signs dot I-10 between here and the city named after Sam Houston like the bluebonnet patches sprinkle the highway.
Buc-ees has a way of making me happy. Each sign seems to stir more and more anticipation for a stop at Buc-ees. You can’t help but smile at the crazy signs….If it harms Beavers, we’re against it. 96 miles…..Never drive on an empty stomach. 82 miles. Are we there yet? 72 miles….Eat here. Get
gas. 59 miles…..Ice. Beer. Jerky. All 3 food groups! 24 miles. Your throne awaits. Fabulous restrooms. 32 miles…..
The signs seemed to humor me as I made the drive to Houston. They made me excited about finally getting there! Buc-ees has a great strategy. Betsy Gelb, professor of marketing at the Bauer College of Business at the University of Houston states “Aplin’s (co-founder) quirky business model may be shrewd. They’re taking a product category with zero excitement and giving it some. If you can give consumers a little whimsy and humor and a little distraction from the long drive, why shouldn’t they go there?”
On my drive home, I started thinking about our amazing God of this universe who longs to be real and personal to each one of us. Sadly, many of us have zero excitement when it comes to God. We just see God as far away and don’t ever see ourselves getting close to Him. Some see Him as a driven taskmaster, desiring us to follow rule after rule. Sadly, many miss the true nature of God.
Every day, before your feet hit the floor, you are given signs of God in your life….Waking up. Walking. Exercising. Breathing. Sunshine. Rain. Rainbows. Bluebonnets. Clouds. Trees. Flowers. Green grass. Animals. People’s faces. Jobs. Family. Babies. Children. Friendship. Prayers. Bibles. Laughter. Tears. Hugs. Light. Sleep. Being alive! There are signs all around you as to the reality of God. Yes, God is not dead. There are signs everywhere of Him!
So, where is God in your life today? Is He distant? Moderately close? Growing increasingly closer? I learned years ago that God hungers to know me and have a friendship with me! And He desires that with you as well. He grieves when we remain distant. Stop. Look around. See God in your day. There are signs everywhere…some of them have a beaver on them.
Draw near to God and He will draw near to you. James 4:8
Nancy Abbott is the Chaplain for the YMCA of Greater San Antonio.
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